Since the past few years, mobile media has been at the forefront when it comes to the gaming industry. It has become a means of escape and indulgence for many people confined to their homes, and national/regional lockdowns, travel bans across the world due to the pandemic. This has led to a significant increase in consumer engagement with mobile games.
This pattern is quite evident on a global scale as even more people have been using their phones and tablets to surf the internet, as opposed to traditional methods of desktop or laptop computers. Smartphone users across the world will continue to grow, reaching 4.1 billion in 20231, representing a new pool of players and players for years to come according to reports. One company utilizing this trait to its advantage and enhancing gaming experience worldwide is East Side Games (ESG). Since its genesis in 2011, the company started as an indie game studio in east Vancouver.
The ESG Story
Today, East Side Story is a part of East Side Games Group (TSX: EAGR), and has transformed into a game developer, publisher, and technology provider. It enables creators to successfully deliver memorable mobile gaming experiences that players engage with daily. With its proven tech kits and beloved brand partnerships, East Side Games empower passionate fan bases to explore their favourite content in a fun, convenient medium, available in the palm of their hands.
“The best part is, we’re fans first, which makes this adventure extra special. Our games and our team have the same goal; to be inclusive and for everyone,” says the team at East Side Games. Its team consists of a diverse group of entrepreneurs that share a common set of beliefs on creating positive impact in the mobile games industry.
The ESG Legacy
East Side Games Group is a proud Canadian company with a diverse team of talented people working across its studio group. East Side Games Group operates in the dynamic and evolving mobile games industry. “We are an experience-rich company that is built upon the creativity and motivation of our teams of professionals,” describes the East Side Games’ team.
East Side Games Group’s organizational structure is defined by decentralization and entrepreneurship among other studios. The studios are independently operated by local teams with process and services supported by East Side Games Group. Everyone has a shared common goal – A motivation and commitment to creating legendary games to be inclusive and for everyone.
The ESG Life
Based in Vancouver, Canada, East Side Games Group’s corporate headquarters is where its small, specialized team work to coordinate group functions such as finance, mergers & acquisitions, legal and communication. “Our lean central structure empowers our studios independence and agility, while facilitating group level efficiency,” informs the team at East Side Games.
The ESG at Vancouver’s downtown eastside believes in community building the most. This has shaped the company into what it is today. “We are grateful to now have the opportunity to support the locals through charities dedicated to helping vulnerable and marginalized individuals and families living in the downtown eastside,” describes the team at ESG. Everyone at East Side Games has its own journey and a role to fulfill. It can be gauged through the core principles that the company follows.
- Be Bold – Embrace challenges. The company takes risks and seeks unconventional solutions. It believes that through experiment and thought-provoking debate, anything is possible.
- Be Curious – Elevate others. The team is humble yet hungry for knowledge and growth, which shows in their drive to learn more by having a diverse perspective.
- Be Candid – Express compassion. ESG promotes giving candid feedback that supports growth and success for the company and everyone.
- Be Authentic – Empower everyone. The organization focuses on promoting kindness and being genuine to the employees, users, stakeholders, and customers.
- Own It – Enrich yourself. ESG creates its own impact, commits to results, and shares the responsibility of taking action.
The company is dedicated to the success of its teammates, partners, players, and the broader gaming community. “We are honored to collaborate with organizations across Canada in support of Indigenous, LGBTQIA2S+ and other underrepresented communities,” concludes the team at East Side Games.
For Design Purpose –
Quote: “Our studios are run independently”